Advanced Design
About This Book
Design is not confined to one profession. Painters, engineers, interior designers and industrial designers all practice it, and so does anyone who shapes a daily routine or plans a life. The book identifies three activities that every design effort relies on, regardless of the person or occupation: clarifying a vague project, generating a range of ideas, and choosing one idea to carry out. Alongside these activities, the book examines the psychology behind design work and how it affects a designer's effectiveness at each stage. Its topics run from creativity and decision making to intuition and analysis, and include cognitive enhancement and the biases that shape design choices. Most of the examples come from painting and engineering, but the ideas are presented so that designers in other disciplines can follow and adapt them. The book is written for advanced design students and working professionals from any field who want to understand why the basic design principles they were taught succeed in some situations and fail in others, with the aim of becoming more effective designers.
ISBN: 9783030957810
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