Advancing Possibilities
About This Book
Advancing Possibilities is a practical guide for people who want to leave the 9 to 5 and build a business of their own. Author Ark Pizarro presents it as the advice of a friend who has already built a successful business and is willing to share how. It is meant as entrepreneurship training rather than a typical business book, and it draws on his real-world experience instead of rags-to-riches stories. The book focuses on the obstacles, real and imagined, that cause many business owners to fail, and on how to prepare and carry out a plan to win in business and in life. It argues that the essential steps are simple but not easy, and it walks through the most important business-building stages with research and exercises. Readers learn how to overcome what is holding them back, lay a solid foundation, start a business for less than the cost of a typical night out, and use methods for generating profits over the long term. It is written for aspiring small business owners, remote workers, freelancers and entrepreneurs, including people who are in debt, who never planned on their current career, or who struggle to picture how to act on their dreams. Extra resources include a tools and expense checklist, mindset and business planning exercises, breakdowns of business models, and advanced resources on outsourcing. Pizarro is an author, entrepreneur and founder of Pizarro Consulting. He has spent more than a decade working with business clients and students, from small businesses and startups to established corporations. He specializes in digital marketing, helping companies raise profits through paid advertising and email campaigns.
ISBN: 9780578794099
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