Augmented Reality and Virtual Reality

Researchers and industry practitioners will find recent findings on augmented and virtual reality here, examined across a range of commercial sectors. The chapters explore how these technologies are reshaping business, and how emerging tools let companies create distinctive services and customer experiences.

The volume gathers papers presented at the International AR & VR Conference, which took place in Manchester, United Kingdom, in February 2017. Its contributions push forward the current understanding of AR and VR technology and how it is applied in tourism, hospitality, events, fashion, entertainment, retail, education and gaming.

Rather than focusing on engineering alone, the papers approach their topics from a business and management standpoint, addressing the principal issues in the field for both academic researchers and professionals working in these industries.