Beyond SEO

Beyond SEO is a strategic guide for businesses trying to stay visible as AI-powered search engines change how brands are discovered, judged and recommended. For about twenty years, search engine optimization was the main discipline of digital visibility: ranking on Google meant being found, and traffic meant opportunity. That is shifting. Tools such as ChatGPT, Perplexity and Google AI Overviews are becoming the first stop for millions of users, and they do not rank websites. They cite sources, recommend brands and build answers from content they trust.

The book examines what this means for businesses and how to respond. It explains why traditional SEO signals are no longer enough and how AI search engines assess content, authority and entity signals. It introduces Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), and covers how to build digital authority that both Google and AI systems trust. Further topics include structuring content so that a brand is worth citing, building entities so that a business, its people and their expertise are recognisable to AI engines, and moving from ranking for keywords to being chosen as the answer.

It is written for founders, marketers and digital strategists who see that the next era of search needs an approach built on authority, trust and structured relevance rather than keyword density and backlink volume.

The author, Sachin Saxena, is the Founder and CEO of OWT India and draws on 25 years of experience in digital strategy and search optimization, dating from 2001.