Biased

Homo sapiens, the biological name for humans, literally means discerning, wise or sensible human being. But, are humans really sensible or rational? Research in psychology and economics has shown that human beings are systematically irrational. Not only do they misjudge situations, but they do it in fairly predictable patterns. This compilation of academic research by eminent psychologists and economists presents 50 famous cognitive biases that impair our judgment. These biases occur frequently and affect us all - from the baker to the banker and the pariah to the priest. Alongside the biases you will find in this book an easy-to-use tool or ‘Bias-in-Action’ to help you understand how the bias operates and prepare you for possible counter remedies for them. Upon buying this paperback, you get a copy of its Kindle eBook, absolutely FREE!