Brands
Publisher: RoutledgeI'm the publisher of this book
GenreLanguage Learning & Linguistics
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About This Book
Danesi discusses brands such as Coca-Cola, McDonald's, Absolut Vodka, Apple, Gucci and Chanel. He explores the rise of the anti-brand movement and its challenges to the dominance of global brands such as Gap and Nike.
ISBN: 9780415279987
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