Business

Designed as an introductory text, this popular title maps the full range of business and the surroundings that shape its success. The sixth edition tracks the energy and rapid change of the modern economy, showing how today's business practices are reshaping the field.

The book stays approachable and grounded in real examples, with an emphasis on hands-on learning. It pays close attention to the people who run businesses and the everyday choices they face. To bring readers closer to practitioners, the authors invite them to put questions to people working in business about current issues and practices.

The chapters move from the American business system and the global context of commerce to ethics and social responsibility. They then cover how companies are managed and organized, entrepreneurship and small firms, human resources, labor relations, marketing, operations and information systems, and financial matters. The book suits anyone who wants a clearer understanding of the business world and the people who work in it.