Business intelligence using smart techniques

Business intelligence, text mining, environmental scanning, scenario planning, competitor analysis, and actionable information are terms often heard today in the business world. Pulling these terms together in a way that enables the terms to take on lucid strategic meaning can be extremely important to today's business planner. Business Intelligence Using Smart Techniques is a book about using text mining to perform environmental scanning, and using scenarios and simulation to perform competitor analysis. This book focuses on methods that identify and extract important company-external business information. This book addresses the conversion of the business information into business intelligence. And this book addresses the use of business intelligence to improve a company's competitive position by showing how potentially profitable actions can be taken based on the intelligence.