Construction business development

Positioned as a pioneering title on the subject, this volume examines how construction firms can grow their business. Its contributors are a mix of academic researchers, seasoned business development practitioners, and marketing consultants, and the text draws on each group's perspective. Chapters use diagrams and case studies to explore the difficulties and openings facing builders in a fiercely competitive market.

The book is aimed squarely at construction managers who want to build lasting loyalty among their clients. It offers practical guidance on how clients and contractors can cooperate more effectively, supported by case studies from around the world. Readers are guided step by step toward assembling a Business Development Plan suited to their own company.