Consumer research
Publisher: Unknown Publisher
GenreBusiness & Economics / Psychology
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About This Book
This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown and developed over the past 25 years.
ISBN: 9780803972964
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