Conversations That Convert

A podcast gives you a reason to call anyone in the world. *Anyone*. Think: With a podcast, you can engage industry leaders, build credibility, and inform shareholders and potential clients—all without being a pushy salesperson. For these reasons and more, any business without a podcast is already 10 steps behind. ***Conversations That Convert*** shows that starting a podcast is not as hard as you think, especially with the right team. When Scott Turman and Kristen Haskins first launched BrightRay’s podcast, *Entrepreneurs, Executives, & Eccentrics*, they cold-emailed high-profile founders, Hollywood legends, and even a former CIA director, only expecting a 25-percent success rate. Except, to their surprise, every single one said yes. Detailing BrightRay’s hard-won, tried-and-tested strategies, *Conversations* reveals the vastly untapped advantages of podcasting: attracting clients, booking speaking engagements, generating a bottomless well of social media content, and more. Most importantly, a podcast allows you to approach people you otherwise have no business talking to. No matter who you are, no matter what you do, everyone benefits from a calling card—and a podcast is the most convincing one out there.