Creative Endurance
About This Book
Creative Endurance is a guide for creative people who want to stay motivated, avoid burnout and keep working toward their larger goals. Its author, Mike Schnaidt, is the creative director of Fast Company and an accomplished marathon runner, and he brings the lessons of long-distance running to creative work so that readers can stay imaginative and inventive through difficult stretches of a career and a life. The advice comes as 56 "rules", paired with stories from a varied group of people: designers, astronauts, illustrators, ultramarathoners, chefs, photographers and an Olympic gold medalist. The book is richly illustrated and divided into four sections that cover growing spans of time: Your Day, Your Project, Your Job and Your Life. This takes the reader from the daily grind up to the long-term picture. Along the way it covers overcoming obstacles in a daily routine, building focus and imagination, and setting up a sustainable practice. It also deals with refining a creative process, pitching ideas to clients, handling negative feedback and tackling massive projects. Further topics include hiring, budgeting and career challenges, finding a creative voice and making a lasting mark on an industry. Every chapter ends with a spread of interactive suggested activities. The aim throughout is to help readers succeed in a creative career without sacrificing their well-being.
ISBN: 9780760384824
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