Creativity at Work

With the latest theories on the psychology of thinking, Ros Taylor sets out the pre requisites needed for creativity to flourish. She how different organizational cultures can inspire and motivate; increasing confidence by understanding one's own creative style; how assessing the risks involved in any new idea or venture can ensure effective decision making; using social media to collaborate and share ideas with others, adding another dimension to the creative process. With questionnaires, case studies from some of the most creative individuals, Creativity at Work helps professionals enhance their creativity, making sure they are never stuck for an idea again.