Customer Communities

Nick Mehta and Robin Van Lieshout argue that building communities around a company's customers can become a central growth strategy. The book shows how well-run communities can produce measurable results, help a business expand, and generate enthusiasm for both its products and the organization behind them. Its subtitle frames the goal as engaging and retaining customers to secure a company's future.

The authors lay out ten foundational principles, which they call the Laws of Community. Their case is that a community does not have to be costly to develop, and they explain how to weave one into each stage of the customer experience.

The book is aimed at people working in customer success, marketing, support, and product roles, as well as entrepreneurs, founders, and senior executives who care about how their organizations grow and endure.