DigiMarketing

Kent Wertime and Ian Fenwick's DigiMarketing offers business leaders and marketers a practical introduction to marketing in the digital age. It explains the digital ecosystem that brands now operate in and why advertisers who still rely on older methods need to adapt quickly.

The book looks at conversational media and newer channels, from blogs to mobile platforms, that have changed how companies reach customers. It frames these shifts as a reason for every business to build a plan for moving its marketing toward digital methods, combining academic ideas with hands-on guidance.