Digital Transformation

Transforming a company digitally is not a single task but a web of interlocking elements. Success means rethinking how an organization works with its people, workflows, tools, and information in order to build new business models and networks of digital partners. A common stumbling block is pouring energy into deploying technology to grow the company while neglecting to change how people think and act. Leaders therefore need to see the full picture and align its pieces so that change can take root.

Executives and managers must now build a broad set of digital skills to keep pace in an environment that shifts quickly. Digital Strategy, Execution, and Technology surveys the strategy, execution, and technology involved in digital transformation. It explains why each foundational element of a digital enterprise matters, how those elements connect, and how to develop them within an organization as it moves through the transformation, approaching the subject from both commercial and technical angles.

The book is designed as a hands-on guide for business and IT professionals and for practitioners leading digital change. It is also suitable for postgraduate students and for participants in executive education courses in business and information technology.