Disruptive Technologies

Businesses need a way to act on emerging technology now so they are ready for the customers they will have later. Armstrong's guide sets out a practical path for doing exactly that, equipping readers with the understanding and methods to take on new technologies with assurance and gain a competitive edge.

The book examines a range of technologies that are reshaping industry, including blockchain, the system behind Bitcoin, artificial intelligence, graphene and nanotechnology. It also looks at wider pressures on organizations, such as the sharing economy, the spread of mobile devices, a younger generation entering the workforce, and aging populations. Each of these forces affects how a company operates, serves its clients and designs what it sells.

Rather than leaving readers with theory, the book provides a roadmap for judging which changes are coming, when a company should respond, and what the most suitable response looks like. Its central approach is a straightforward evaluation and decision-making framework built on three dimensions: Technology, Behaviour and Data (TBD). Readers also get a toolbox of frameworks, checklists and exercises for weighing what each technology could mean for their own organization.

The book is aimed at business leaders and professionals who need to understand emerging technology quickly and strategically. It shows how to forecast possible scenarios, put plans into action, compare alternative strategies and manage change within an organization more effectively.