Do Better With Less
About This Book
The planet has to support more than seven billion people without running out of the resources that sustain them, and India sits right at the center of that problem. With a huge population and limited resources, the country feels the strain more sharply than most. Navi Radjou, who co-wrote Jugaad Innovation, argues that India also holds one of the more promising ways through it. Do Better with Less looks at three large shifts: the sharing economy, the maker movement and the circular economy. It also considers disruptive technologies such as artificial intelligence and 3D printing. The book explores how these forces could create jobs and support growth that is both inclusive and sustainable over the coming decades. The case for India rests on its strengths: the resilient, improvising jugaad mindset, a lively ecosystem of start-ups and established enterprises, and a habit of NGOs and governments working side by side. Together these could let the country meet its own needs sustainably, and perhaps those of billions of people elsewhere. Drawing on more than fifty case studies, the book sets out six principles that Indian entrepreneurs and businesses can apply to build frugal solutions together. The focus areas are education, energy, healthcare, food and finance. It is pitched as a practical guide for India to take a leading global role in frugal innovation.
ISBN: 9780670092482
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