Double Bottom Line

Double Bottom Line argues that compassionate leadership is not about being nice. Practiced well, it is a tough and effective management style that lifts morale and profits together. Donato Tramuto, a CEO, business leader, innovator, and philanthropist, contends that compassionate leaders are not weak. They understand that looking after their people produces stronger results.

Tramuto makes the case that compassion builds trust, drives innovation, and strengthens teams. He also says it improves overall performance and creates lasting commitment to an organization's mission and values.

To support this, he interviewed nearly 40 successful leaders who practice compassionate leadership and draws out the strategies they use. He combines those interviews with his own insights, existing studies, and original qualitative research involving 1,500 participants, in order to show the measurable benefits of compassion at work.

Most leaders want to be compassionate but are unsure how to put it into practice. The book offers inspiring stories and practical examples of how established leaders have done it, and how readers can do the same. Its central message is that compassionate leadership leads to better people and better business.