Dynamic public relations

An interactive text for learning about public relations in the 21 st century Dynamic Public The 24/7 PR Cycle is interactive text for learning, collaborating, and developing the knowledge and social media skills necessary to succeed in public relations in the 21 st century. The text incorporates recommendations from the 2006 Commission on Public Relations Education, including ethics and transparency, digital technology, global implications and diversity. The book is full of real-world scenarios, practices and opportunities for discussion and learning. Learning Goals Upon completing this book, readers will be able MyCommunicationLab does not come automatically packaged with this text. To purchase MyCommunicationLab, please www.mycommunicationlab.com or you can purchase a valuepack of the text + MyCommunicationLab (at no additional cost): ValuePack 0205916791 / ValuePack 9780205916795