E-enterprise

Hoque's book asks how a firm can thrive amid the unpredictable currents of online commerce, and argues that the web's real value lies beyond selling goods through simple transactions. He lays out both a business outlook and a practical technical approach for creating a nimble, electronically driven organization assembled from reusable parts.

Written for chief information officers, chief executives and technologists, the book examines the strategic problems companies face as they move into a networked economy. It looks ahead to how commerce is likely to operate and how businesses can make use of fast-changing technology in ways that go well past basic online sales.