Focus Group Discussions

Researchers who run focus groups, and who then have to write up what they heard, face hurdles at both stages. This volume works through those difficulties, covering the practical choices involved in running a group discussion as well as the theory that underpins them.

The second half turns to the reporting stage. Chapters examine how to shape a narrative from group data, how to build an argument that the evidence can support, and how to choose and use participants' quotations. The author also considers how to describe the interaction within a group, which formats suit a visual presentation of findings, and how to connect results back to the wider study.