Game Design Secrets

Aspiring developers who want to build a game for Facebook, iOS, or the web will find a practical guide here. The author draws on design and marketing methods used by successful creators who began with modest projects, and the book covers the whole path from first idea through design, launch, and ongoing management. It suits both beginners and people with some experience.

The book surveys the leading platforms and explains how to tailor a game to each one. It also sets out core design principles aimed at attracting players and generating income, and it includes examples that show how particular features work, how to promote a title, and how to turn a playable idea into a commercial product. Interviews with independent game developers add firsthand accounts of what worked for them.

The closing chapters look ahead at emerging trends that could create new opportunities for designers or close existing ones. Overall, the book offers a structured method for planning, creating, promoting, and earning money from a new game.