Global Competitiveness

This work examines how companies can strengthen their standing in international markets, with a particular emphasis on Thailand, and how they can protect the advantages they have already gained. Its ten chapters cover the central areas of corporate strategy: rivalry among competitors, marketing, innovation, the use of information and technology, staffing and workforce management, partnerships with other firms, customer service, putting plans into practice, measuring how well strategies perform, and the social responsibilities of businesses.

The book is aimed at people who already run or work in companies in Thailand, as well as at firms that want to extend their Thai operations into global markets.