Health Program Planning, Implementation, and Evaluation

Lawrence W. Green devised the PRECEDE-PROCEED framework in the early 1970s, and it has guided health promotion work around the world for more than four decades. The first textbook edition appeared in 1980, co-written with Marshall W. Kreuter, Sigrid G. Deeds, and Kay B. Partridge. The model has been used to address a wide range of problems, from behavioral risks such as smoking and physical inactivity to social conditions like limited transportation and unsafe housing, and to serious diseases including heart disease and guinea worm disease.

This edition, edited by Green with a team of senior editors and chapter authors, offers a broad overview of how public health programs are designed. Its content matches the core public health competencies that certification and accreditation bodies now require. Because the coronavirus pandemic and the approaching climate crisis have reshaped how disease prevention and health promotion are understood, the book reflects those shifts. It explains that practitioners and researchers must untangle many intertwined influences on health, including inequities across populations, ranging from biology to social and structural conditions, and that addressing them demands methodical planning, implementation, and evaluation of programs and policies.

Students are equipped with knowledge, skills, and practical tools, and the text covers newer approaches to communication and ways of reaching more diverse communities. The planning process begins with an inclusive assessment of a community's social needs and its residents' quality of life. From there, health problems are examined systematically in epidemiological terms, and attention turns to the behavioral and environmental factors behind the most important problems that can realistically be changed. The authors also describe how to measure and build the capacity of communities and organizations to carry out and assess their programs.

Drawing on more than 1,200 published applications of PRECEDE-PROCEED, the book includes numerous case studies and chapters by internationally recognized specialists, among them leaders in government, academia, and community public health. Contributors include Faten Ben Abdelaziz, John P. Allegrante, Patricia Chalela, Cam Escoffery, Maria E. Fernandez, Jonathan E. Fielding, Robert S. Gold, Shelly Golden, Holly Hunt, Vanya C. Jones, Michelle C. Kegler, Gerjo Kok, Lloyd J. Kolbe, Chris Y. Lovato, Rodney Lyn, Guy Parcel, Janey C. Peterson, Nico Pronk, Amelie G. Ramirez, and Paul Terry. The result is a comprehensive, current resource for health promotion at community and global levels.