Heroes Work Here

Brookdale Senior Living is the largest senior living operator in the United States, and this book recounts how it handled COVID-19. Its chief executive, Cindy Baier, writes from the top of the organization, which brought in $3.5 billion in revenue in 2020.

Baier weaves her own personal experiences together with the perspectives of many people whose work helped protect lives during what was the most difficult crisis the senior living industry has ever faced. Rather than centering a single viewpoint, the account gathers a wide range of contributors and the roles each played.

The book combines emotional reflection with detailed observations about decision-making, and it reframes what corporate leadership can look like as the world adjusts to what comes next. It is aimed at executives who want to prepare for future emergencies, and it shows how a workplace built on care can lead to meaningful results.