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It is by making innovation an intimate, intentional part of the business that A. G. Lafley - the Jack Welch of the 21st century - has recently transformed Procter & Gamble from a $39 into a $76 billion dollar company that touches more than 3 billion people around the world. On the brink of collapse when he joined in 2000, it became a model for growth and innovation. In this inspiring and practical book Lafley explains how making innovation more than just a stand-alone activity enabled him to turn around growth, productivity and the bottom line. As this book shows, innovation can become a reliable and repeatable game-changer for any business in all areas of the organisation, from the CEO's desk to the everyday activities of each employee. By using new insights and easy-to-relate-to stories from P&G and other companies - describing, for example, the best way to brainstorm, and the "innovation portfolio" - this book is destined to become as influential as Good to Great and... Number of Words in Auth: 3 Formats : EPUB Number of Formats : 1 Has Cover : Yes Single Author : A. G. Lafley Original Source : Mirc New Files 02 23 U A Sorted Author by LN, FN: Lafley, A. G. Title Length : 016 Title Parm D : The Game Changer Title Parm F : The Game Changer Title Parm A : The Game Changer Title Parm B : ( Record ID : 8759 Uncomma Author : A. G. Lafley Num of Aut : 1