Inside the Box

NEW YORK TIMES BESTSELLER “Fascinating stories. . . . Boxing ourselves in may be the ultimate way to think outside the box.” — Wall Street Journal “I thought David Epstein’s first two books were brilliant, but Inside the Box is his best. I’ll never think about my own work the same way again.” —Malcolm Gladwell It’s never been easier to do too much. From the #1 New York Times bestselling author of Range, why limits are the key to stimulating creativity, innovation, collaboration, and personal contentment. We live in a world that gives us seemingly infinite choices and prizes freedom above all else. We have an unprecedented number of options regarding what to do, who to be, and how to spend our time. All that choice is wonderful; it is also overwhelming. The irony is that total freedom can be paralyzing, and unlimited resources don’t necessarily lead to the biggest breakthroughs. In fact, overvaluing complete freedom can be disastrous for everything from starting a company to harnessing creativity to finding personal satisfaction. David Epstein argues that all of us—individuals, businesses, institutions, even societies—can benefit from narrowing our options. He dives into the science and practice of constraints, exploring exactly when and how guardrails can be beneficial, whether we’re working with limited resources or using self-imposed boundaries to tap unexpected wells of focus and innovation. Original, galvanizing, and deeply researched, Inside the Box tells absorbing stories of people and organizations that embraced constraints to transform themselves, and the world—as well as a few that struggled from a lack of limits. Epstein reveals how boundaries create breakthroughs, and how setting the right constraints can help you become the most creative, productive, and satisfied version of yourself.