Managing Technology and Product Development Programmes

"Holistic approach to new product development - Links technology and product development to business needs - Structures technology and product development from idea to off-the-shelf product - Describes the broad range of skills which engineers will need to deploy their technical expertise effectively - Explains the maturity levels of new technologies and products and hence where they are in the development cycle Market description: Primary: Engineers in industry. Secondary: Senior undergraduate and graduate students in engineering"--