Managing uncertainty

Companies now face a steady stream of disruption: new technologies that make existing products obsolete, sudden changes in the law, political and geopolitical jolts, and rapid swings in what customers want and how they behave. Together these forces can make even a carefully planned strategy unworkable. The book examines where this turbulence comes from and offers a way to categorize the different kinds of uncertainty businesses encounter.

Its central question is how organizations can treat uncertainty as something to work with rather than simply defend against, and how doing so can open the door to greater innovation and growth. The book is written by Michel Syrett and Devine.