Media Studies

This fully comprehensive and easy-to-use textbook covers all aspects of Media Studies for students a the pre-university level. The authors, who are experienced teachers and A-level examiners, introduce the students step-by-step to the main forms of reading media texts, and address key areas such as media technologies, media institutions and media audiences. AS Media The Essential Introduction will give students the confidence to tackle every part of an introductory media course. Its key features Activities and further work Practical assignments and exam questions Further reading and a glossary of key terms Case studies showing how theoretical ideas can be applied in everyday situations