Mompreneur

The author traces how attitudes toward working women shifted as they moved into the workforce. What began as a cautious idea that a woman might attempt a man's work became a claim that she could match him, then a belief that she could do it better. Today, with women earning degrees and entering nearly every field, the author argues the pattern has flipped: a woman's risk now lies in taking on too much. Many mothers who run their own businesses are struggling, the author says, because of the mindset they bring to the work. For readers who see themselves in that picture, the book offers guidance on rethinking their approach so they can move their company and their home life forward at once. It is meant to help them sort out their priorities and adopt a fresh outlook on success.