Negotiation Made Simple

Some people seem to have a natural gift for bargaining, but skilled negotiators are developed through practice. This guide presents a broad method for negotiating that can help an individual advance a career or help a company grow, one agreement at a time.

Business and organizational leaders typically devote more than half of their working hours to negotiating. They use it to close deals, direct their staff, and maintain professional relationships. Most leaders pick up the skill on the job, learning slowly through trial and error. In a crowded marketplace, that method is costly, since there is little room for experiments or missteps.

The author argues that mastering negotiation can bring the next level of professional success closer than many people expect. The book offers practical, actionable guidance meant to apply to every kind of negotiation. Case studies, illustrations, exercises, and personal stories support the material, and the text invites readers to join leaders who have achieved significant success by making negotiation straightforward.