Outlaw

Trent Leyshan's Outlaw looks at the sales floor from the ground up, drawing on firsthand observations and vivid true accounts to show which tactics succeed in practice. It argues that top performers often break with received sales doctrine, and it lays out bold methods and unorthodox moves that set them apart.

The book's central claim is that great salespeople do more than close deals. They commit to a cause they believe in, they reshape what customers and the wider market expect, and they create memorable experiences that build lasting value, satisfaction, loyalty and repeat business. Leyshan, a sales expert, supports these ideas with clear explanations and engaging case studies.

Outlaw is written for anyone who sells, whether that means a professional on the road or a person pitching an idea. Because everyone sells something in one form or another, the author presents the book as a sales guide for the seller within each reader, and it focuses on the tools, traits and skills of today's most dynamic sales professionals.