Own It!

Tabatha Coffey, known to television audiences from Bravo's Tabatha Takes Over and the author of It's Not Really About the Hair, now brings her candid approach to print in Own It! On screen she steps into struggling businesses and pushes their owners to take control of what happens next. This book carries that same practical mindset to small business owners, people considering their first venture, and anyone who wants to be in charge of their own life.

Coffey draws on her own career and on the stories of ordinary people who went through difficult personal or professional changes. The aim is to help readers reach the goals they set for themselves, using a clear framework built around taking responsibility for the work they do.

The book is organized into four areas. The first covers leadership, showing how to be direct, honest, and firmly in charge without adopting the harsh reputation many new bosses fear, and it playfully spells out a word people often use to criticize assertive women as Brave, Intelligent, Tenacious, Creative, and Honest. The second addresses planning, urging readers to stop improvising and to build a concrete plan covering mission, market, staffing, and marketing from the outset. The third focuses on money, explaining cash flow and projections and the costly mistakes that undo many entrepreneurs. The fourth examines branding, showing how to define your identity and values and communicate them consistently so that clients keep returning.