Pathways to Print

This textbook focuses on the core elements that make a printed document work. It shows readers how to recognize those elements and apply them so the piece communicates its intended message, with attention to layout, typography, and the overall concept behind the design.

The book also looks at how paper, color, text, and graphics shape a finished print piece. A set of design dos and don'ts provides a practical checklist for reviewing and assessing design projects.