Personal Trainer

Demand for personal trainers keeps climbing, and so do the expectations placed on them. Employers and clients increasingly look for more formal education and a broader set of professional skills. This book aims to help trainers meet those expectations with a wide-ranging introduction to communication, coaching, motivation, and mental training.

Its material combines theory and research with real situations drawn from fitness centers in Norway. Beyond these core subjects, it also covers professional conduct, physical contact and giving feedback, and the ethical principles that guide the work.

The book is intended as a foundation for people beginning careers as personal trainers as well as for those already working in the field. The authors bring years of experience in the fitness sector, performance psychology, guidance, and coaching.