Planned Giving

This fourth edition brings the guide up to date on planned giving, a field that has grown in importance in recent years, and reflects the changes that have occurred over that period. It is written for fundraising professionals who want to communicate with donors and the advisors who work with them in terms both sides understand, while still advancing their own organization's objectives.

The book's practical approach uses plain explanations along with guidance, cautions, and differing viewpoints to help readers make sound decisions. A companion CD-ROM of exhibits, documents, and forms was part of the print package, but it is not included in the eBook edition.