Prescriptive entrepreneurship

Presented as the only known program of prescriptive entrepreneurship, this book departs from the usual approach in entrepreneurship research, which tends to catalogue what founders already do. James Fiet instead maps out a research agenda for building guidelines from theory, then testing them, with the goal of helping aspiring entrepreneurs win more often and perform better. The central idea is to tell founders what they ought to do and to check those recommendations against evidence.

The intended readers include business and entrepreneurship scholars and teachers, students, and people preparing to launch their own company who want practical, prescriptive tools for building a successful business.