Public Relations

Public relations has come under close scrutiny as the public expects individuals and companies to behave well. This introductory text shows students how to develop ethical, effective relationships with the groups that matter to an organization. It situates the field within its wider social setting and presents public relations as a fast-changing, expanding, and respected career. Grounded in the history and theory of the discipline, the book is written in a relaxed, conversational voice and is filled with vivid real-world stories. Throughout every chapter, it examines how public relations work both reflects and shapes an organization's fundamental values.