Right, down + Circle
About This Book
Skateboarding started as a hobby toy for surfers and later became an Olympic sport, but its path has been anything but smooth. The activity nearly faded in the 1990s before becoming a fixture of modern life. Today's professional skaters sign sponsorship deals with major athletic brands, and HBO's Betty follows mixed crews of skaters in New York City. How did the sport recover? According to this book, the turnaround came down to choosing the right person to carry the message. The bestselling video game Tony Hawk's Pro Skater arrived in 1999 and introduced a new generation to skate culture from their own homes. Kids and adults could spend hours playing as real skaters, picking up the slang, hearing the music skaters loved, and having fun on screen before trying the moves in the driveway. Cole Nowicki traces how a game built around the world's most famous professional skater carried skateboarding's culture, along with its changing ideas of music, rebellion and cool, to a mass audience. In the process, the game transformed the subculture it had drawn from.
ISBN: 9781770417168
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