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Zingerman's, a gourmet food business in Ann Arbor, Michigan, has a reach that extends around the globe. What began as a single deli has grown into a group of more than a dozen businesses, among them a popular mail-order operation, restaurants, a bakery, a coffee roastery, a creamery, a candy maker, and an events space. Together they have made Ann Arbor a destination for food lovers. Paul Saginaw and Ari Weinzweig founded the company in 1982 on a guiding philosophy of good food, excellent service, and sound finances.

The deli's generous sandwiches, fresh bread, and flavorful coffee are all produced locally. The company is equally known for its customer service and for sharing equity with its employees. Its culture combines respect and innovation with very high standards. Every employee can see the financial records, every employee has a voice, and every voice is heard. Customers and admirers across the food world have studied and imitated its business principles and work ethic.

In this book, journalist Micheline Maynard traces the company's trials, setbacks, and successes. By 2019 Zingerman's employed hundreds of people and brought in close to $70 million in annual sales. When the pandemic arrived, growth stalled briefly, but the company survived by reinventing itself while continuing to serve its food and sell its groceries. As it approaches its fiftieth year, it is positioned for its strongest results yet.

Presented as a guide to success in business and in life, the book offers a roadmap for finding joy and purpose in everything one does.