Sketch Thinking
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About this book
Sketch Thinking presents 36 principles and 7 group activities aimed at helping readers get their ideas across clearly. Its opening chapter shows how to draw with Sharpie markers, and the second explains how to shape a sketch so that a strong idea catches people's attention. The third chapter tackles a common flaw in meeting visuals, along with ways to avoid it.
The book starts from an observation: a group can be made up of people who are each brilliant, yet still fall short when they work together creatively. The author calls this shortfall group IQ, and suggests that Design Thinking, a creative management process, can raise a team's collective intelligence. The difficulty arises when team members cannot sketch with ease.
Its stated aim is to build sketching fluency, so that a reader's creative energy goes into thinking through problems rather than into the mechanics of drawing.
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Book Details
- ISBN
- 9781520835389
- Author
- Jose Berengueres
- Publisher
- Unknown Publisher
- Genres
- Business & EconomicsArt, Design & Photography
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