Somewhere Yes
About This Book
Brooklyn-based designer and creative director Beat Kaspar Baudenbacher examines the strengths and weaknesses of a society shaped by branding. Somewhere Yes looks at how people come to resemble their surroundings, from the products they buy to the politics they follow, and it does so in a visually striking and complex way. The book is meant to push readers to question how deliberate their choices really are, how deep their kindness goes, and what it means for humans to belong on this planet. Baudenbacher argues that branding can foster human connection but more often produces division and detachment. It did not have to turn out this way. It drifted there because individual wants were allowed to outweigh collective needs, in the same way that a symbol of beauty can evolve into a symbol of fascism. The author offers ways to take apart the identity crisis that has been assembled so carelessly, so that people might belong better.
ISBN: 9781639080113
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