Spatial Business

Spatial Business: Competing and Leading with Location Analytics looks at how companies use location intelligence to gain a competitive edge and succeed. In a digital, global economy, businesses need to know where to source materials, where to operate and where to market in order to grow their customer base. Location analytics helps them make better-informed decisions that add value for the organization, its customers and society.

The central question is how a business actually builds location analytics into its development, marketing and operations. Using varied, detailed, real-world examples, the book shows how location analytics solutions can be designed, deployed and managed, from both strategic and operational perspectives. Each chapter examines how real companies have brought location into their business intelligence and decision-making.

The authors are experts in spatial business, and the book is written for managers, professionals and students at all levels. It serves as a road map for putting geospatial data to work across the whole business value chain.