Successful User Experience

Successful User Strategy and Roadmaps is a practical guide to bringing the many parts of user experience (UX) together into one plan. It covers the tactics, tools, and methods a team needs to build that plan. The author draws on material from her UX courses and more than 25 years of work in the field to show how strategic models can help weigh goals against the data and resources a team actually has.

The book shows readers how to view UX from a high level, how to shape the experience while setting goals for a product or project, and how to convert those goals into concrete, actionable steps. It starts from the premise that UX has already been accepted as a worthwhile discipline, then uses practical steps and case studies to build a full strategy. The scope runs from the larger picture of product design, development, and commercialization to the ways UX can make products stronger.

The book is intended for readers who want a comprehensive UX reference for their professional library.