The Full Fee Agent

Many people enter real estate hoping for a flexible schedule, personal freedom, and strong earnings. Instead, many agents find themselves working around the clock, with little sense of freedom and income that never feels secure. They seldom collect the full commission they have earned, and they often feel like aggressive sellers forced to cut prices to win clients.

This book lays out a method for attracting more business while changing how that business is done. Its goal is for each transaction to move forward with less strain and more profit. Discussions that once filled agents with dread become easier to handle, and their client base grows through repeat business and referrals. The result, the book suggests, is a more genuine and balanced professional life.

The guide centers on one essential skill, which the author presents as the one every agent should master. Its message is to stop giving away the value of your work and to join other agents who charge what their services are worth and reclaim their time.