The Innovator's Solution

Clayton M. Christensen's earlier book, The Innovator's Dilemma, showed why many leading companies falter: their intense focus on their most lucrative customers can blind them to new technologies that gradually grow strong enough to overtake them. This follow-up, written with Michael E. Raynor, turns that question around and asks how a company can become the disruptor instead.

The authors argue that innovation is more predictable than many managers assume. Drawing on research and theories tested across hundreds of companies in many industries, they describe the processes that lead to successful innovation and explain which business decisions matter most for growth that disrupts existing markets. They also show managers how to adapt their strategies as conditions in a fast-changing economy shift.

The book is aimed at business leaders, managers and anyone responsible for innovation within an organization.