Trademarks

Brands have become the most valuable possessions of many firms, yet business people generally have little grasp of the legal mechanisms designed to safeguard them. Trademark lawyers, for their part, often miss how much these mechanisms matter to companies whose success rests on their brands. Taking a cross-disciplinary view, this book explains the law to brand owners and shows lawyers why trademarking can give a business a commercial edge. It covers trademarking from many angles and will appeal to anyone interested in it as a route to business success.