Unicorn Team

Unicorn Team is a guide to building and leading a values-driven team that can turn a promising idea into reality. Its author, Jen Kem, is a brand strategist and entrepreneur who has worked as a consultant to Fortune 500 companies. The book is aimed at entrepreneurs, executives and aspiring leaders.

The starting point is that an idea, whether a product, a service or an improvement inside an existing company, needs the right people behind it. Kem helps readers identify their own Unicorn Leadership Type, so they can see how they lead and which other types their team needs to balance them. She describes nine such types. The approach centres on values, and it covers vision, strategy and getting people mobilised, with the aim of improving company culture, employee satisfaction and organisational growth.

The book also sets out the Unicorn Innovation Model, a method for choosing the best idea to pursue, gathering the right people and moving quickly to execute. A further concept, Unicorn Energy, describes a flow state in which a team works together smoothly, confidently and successfully.